Panda School
E-learning course that will find you a job in finance
MVP
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Challenge
At the moment, many young people are facing unemployment or are overqualified in jobs they do. We want to help them find a good job!
We have noticed that a number of industries in the market need many employees that could be trained online. We wanted to create a place that would help young people change their profession and get a good job.
GOAL
To help people change their profession and find a good job
INDUSTRY
Labour market
PLATFORMS
Mobile, desktop
CLIENT
Solution
Panda School was created out of the desire to ensure decent and safe work for young people. It is a comprehensive digital service that helps you change your profession.
Panda School is an e-learning platform adapted to the young user. On the platform, we launched the first Fund Accounting course allowing you to find a job in the Business Services sector. The platform is targeted particularly at students and graduates who chose studies because of their passion, not with occupational safety in mind. Financial issues are presented in an accessible way so that they can be understood by everyone. It also contains rewarding elements of gamification. After completing the course, the user is taken to the job search zone, where candidate's application is automatically sent to an employer. The candidate is being supported throughout the recruitment process.
Numbers
8,6/10
average course rating (rated by testers)
5
days it took to create the first prototype
10%
user aquisition conversion rate
Our tasks
We were responsible for:
Profilaktyki zdrowotnej
Profilaktyki zdrowotnej
Educational path
Elements of gamification
Landing Page
Brand
Design
Methodology
Panda School is a product addressed to people who did not think about working in the financial sector before. That is why it was necessary to research and understand potential barriers, and to remove them from user’s path in order to create an effective product.
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During Design Sprint we learned about customer expectations and user needs
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We prepared a project pilot and sales funnel, which allowed us to verify the attractiveness of the product
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We conducted tests with users at several stages
Platform
Adaptation
User Research
Sales
Funnel
Marketing
Engagement Loop
1 Learning
Solving Fund Accounting tasks
2 Appreciation
Motivating feedback.
Getting badges.
3 Motivation
Meeting programme ambassadors and learning their stories. A lot of good emotions.
As soon as we get to understand user needs, we start designing. Each of our projects contains a unique engagement loop customised to the recipient.
1 Modern layout
The platform is addressed mostly to students and graduates that is why we decided to create it in a modern and friendly way.
2 Real Ambassadors
We wanted to show that finding a job in finance is possible and available to everyone. We have established cooperation with young humanities graduates who work in the business service sector. Their profiles can be found during the course.
3 We seek job for students
After completing the course, students do not have to look for a job on their own. We do it for them. We send information about the completed course to our partners, who then contact the candidates.
Unique Ideas
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We adapted the existing platform for the needs of the course!
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Would you like to implement a similar project?
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