School Sports Club Champions

Mobile game  motivating to start activity, healthy eating and teaches how to exercise safely

Mobile game project

Challenge

According to the Sports Institute, physical fitness in children and young people deteriorates from decade to decade. 

Children are less and less fit, regardless of whether they take part in additional sport classes or not. The reason for that is the lack of attractive education on how to live healthy and low competitiveness of a healthy lifestyle in comparison to easy and rewarding entertainment.

GOAL

To motivate children to exercise after their school classes

INDUSTRY

Government organisation

PLATFORM

Mobile

CLIENT

Solution

We created a concept of an attractive game that mixes the real world with the virtual one and encourages children to be more physically active and to gain more knowledge on healthy lifestyles.

School Sports Club Champions is an idea for a mobile game in which a child becomes a coach.  The goal is to take care of the fitness, diet and recovery of the players. 

The player influences the gameplay through physical activity in real life. The more steps a player takes, the more crunches or jumping jacks they perform, the more attractive items they receive in the game. In the application, educational materials and quizzes are also available. By solving them the player learns and develops their coaching character. 

Numbers

86%

percentage of children who declare that would play the game

8 weeks

time needed to create a detailed, tested concept

108

number of created game concepts

Our Tasks

We were responsible for:

Profilaktyki zdrowotnej

Profilaktyki zdrowotnej

Game
Concept

Research with children

Engagement 
Loop

User 
Development

Methodology

The project was implemented in accordance with the Gerere methodology. We took into consideration the needs of our partners and the target group, and then we tested the game concepts with children during school visits. In 8 weeks, 3 feedback loops from users were successfully created. 

  • During the strategic workshop, we learned about customer expectations and planned next steps.
     

  • We tested game concepts with children to select the ideas they liked the most.
     

  • We prepared low-fi and hi-fi mock-up layouts that allowed us to plan and check the structure of individual screens and the functions they were to perform.
     

Game
Prototype

Interface
Design

Character 
Design

Demo 
Movie

Engagement Loop

1 Physical
Activity

The user receives a player for the activity in real life

2 Development

By completing educational tasks and being physically active, the user develops their players.

3 Prize

User's players take part in the championship. The better prepared they are, the greater the chance for a prize.

As soon as we get to understand user needs, we start designing. Each of our projects contains a unique engagement loop customised to the recipient. 

Key features

1 We reward for real physical activity

Our game as one of the few provides integration with popular sports applications that can measure child's activity. Physical activity in real life translates into game results.  

2 Cutting-edge education

The Internet is full of materials about physical activity and sports. Some of them are of questionable quality. In our application, children will be able to learn about sports, nutrition and safety from materials prepared in cooperation with experts.

3 Seasonality of the application

The gameplay changes depending on the season. This applies to both the appearance and content of the game. In winter the user can get players performing winter sports, and in summer – summer sports. In winter the player learns how to deal with frostbite, and in summer – with heat. 

Unique ideas

We wouldn't be ourselves if we didn't add something from ourselves. We implement unconventional ideas and climb to the heights of creativity so that the project succeeds and appeals to the recipients.

The game rewards users for physical activity in real life 

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We have offices in Warsaw

but we work in the whole Europe

Dolna 4
05-506 Lesznowola
Polska
NIP PL 701-06-31-668
+48 793-628-69