School Sports Club Champions
Mobile game motivating to start activity, healthy eating and teaches how to exercise safely
Mobile game project
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Challenge
According to the Sports Institute, physical fitness in children and young people deteriorates from decade to decade.
Children are less and less fit, regardless of whether they take part in additional sport classes or not. The reason for that is the lack of attractive education on how to live healthy and low competitiveness of a healthy lifestyle in comparison to easy and rewarding entertainment.
GOAL
To motivate children to exercise after their school classes
INDUSTRY
Government organisation
PLATFORM
Mobile
CLIENT
Solution
We created a concept of an attractive game that mixes the real world with the virtual one and encourages children to be more physically active and to gain more knowledge on healthy lifestyles.
School Sports Club Champions is an idea for a mobile game in which a child becomes a coach. The goal is to take care of the fitness, diet and recovery of the players.
The player influences the gameplay through physical activity in real life. The more steps a player takes, the more crunches or jumping jacks they perform, the more attractive items they receive in the game. In the application, educational materials and quizzes are also available. By solving them the player learns and develops their coaching character.
Numbers
86%
percentage of children who declare that would play the game
8 weeks
time needed to create a detailed, tested concept
108
number of created game concepts
Our Tasks
We were responsible for:
Profilaktyki zdrowotnej
Profilaktyki zdrowotnej
Game
Concept
Research with children
Engagement
Loop
User
Development
Methodology
The project was implemented in accordance with the Gerere methodology. We took into consideration the needs of our partners and the target group, and then we tested the game concepts with children during school visits. In 8 weeks, 3 feedback loops from users were successfully created.
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During the strategic workshop, we learned about customer expectations and planned next steps.
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We tested game concepts with children to select the ideas they liked the most.
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We prepared low-fi and hi-fi mock-up layouts that allowed us to plan and check the structure of individual screens and the functions they were to perform.
Game
Prototype
Interface
Design
Character
Design
Demo
Movie
Engagement Loop
1 Physical
Activity
The user receives a player for the activity in real life
2 Development
By completing educational tasks and being physically active, the user develops their players.
3 Prize
User's players take part in the championship. The better prepared they are, the greater the chance for a prize.
As soon as we get to understand user needs, we start designing. Each of our projects contains a unique engagement loop customised to the recipient.
Key features
1 We reward for real physical activity
Our game as one of the few provides integration with popular sports applications that can measure child's activity. Physical activity in real life translates into game results.
2 Cutting-edge education
The Internet is full of materials about physical activity and sports. Some of them are of questionable quality. In our application, children will be able to learn about sports, nutrition and safety from materials prepared in cooperation with experts.
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3 Seasonality of the application
The gameplay changes depending on the season. This applies to both the appearance and content of the game. In winter the user can get players performing winter sports, and in summer – summer sports. In winter the player learns how to deal with frostbite, and in summer – with heat.
Unique ideas
We wouldn't be ourselves if we didn't add something from ourselves. We implement unconventional ideas and climb to the heights of creativity so that the project succeeds and appeals to the recipients.
The game rewards users for physical activity in real life
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